Common Name Domain Section
Common Name Domain Article
Lock Out Your Competition While You Still Can!
Over and over I hear the question: What can I do to gain an advantage over my competition? And here is my response: Buy up every piece of real estate related to your business, industry and niche advantages.
No, I don’t expect you to purchase land and buildings. Think cyber property instead. Specifically, think domain names— the real estate of the 21st Century.
Remember playing Monopoly? The goal was to secure as much real estate as possible, especially entire blocks, so other players had little opportunity to take advantage—unless, of course, they bought Park Place from you (for a premium price) or paid rent! Is this making more sense?
Well, if you can understand the game, consider this puzzle: After conducting over five years of research in the arena of Internet marketing, I have determined that fewer than 5% of entrepreneurs own more than one domain name for any given business.
Now, I’ll let you in on a secret: TUPOS currently owns more than 200 domain names! Over 50 are specific to TUPOS and the services we offer to small business owners. Consider the reason: No one can secure real estate (domain names) related to TUPOS or our services because we have effectively "locked out” our competitors and others. In essence, we have formed our own monopoly!
You can and should take the same action regarding your business—especially considering how easy the acquisition will be on your budget with our current promotional offer. Please, for the sake of your business, take advantage today and lock out your competition!
Here’s a bonus benefit: When you are ready to launch marketing campaigns, whether using internet marketing techniques or your own print advertising, applying alternative tactics to your different domain names enables you to measure your results of each application. In time, you will know which initiatives work best for maximum returns on your marketing dollars.
Call us if you'd like more information about how to leverage online resources in order to grow and protect your business while locking out your competition.
Until next time...make the most of your opportunities!
Joshua Jones has been an entrepreneur since the age of 14, and since has modeled his practices after the business "greats," in an effort to raise the awareness and edify the body of entrepreneurs. He has a strong background in the school of "hard knocks" and can offer practical and realistic advice to aspiring or struggling entrepreneurs.
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